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Step-by-Step Guide to Selling Your Home

Selling your home doesn’t have to be stressful. With a clear plan—and the right local agent—you can attract qualified buyers, negotiate confidently, and close on time. Here’s the complete, no-fluff roadmap.

 

1) Set Your Goals & Timeline

Decide why you’re selling and when you need to move. Your goals (fast sale vs. top dollar) guide pricing, prep, and negotiation strategy.

Pro tip: If you’re also buying, talk through “sell first vs. buy first,” rent-back options, and temporary housing plans.

 

2) Choose the Right Listing Agent

Interview 2–3 Port Orange real estate agents. Ask about pricing strategy, marketing plan, communication style, and local results.

Look for: strong comps (CMA), clear plan for photos/video, and how they handle multiple offers.

 

3) Nail the Pricing Strategy

The best price is market-driven, not wish-driven. Your agent will run a Comparative Market Analysis (CMA) using recent, similar sales.

Common approaches:

  • Market value: Priced to match the data—aims for strong activity.

  • Strategic underpricing: Encourages more showings and potential bidding.

  • Premium pricing: If rare features justify it (water views, upgrades, lot size).

Pro tip: Price within popular search bands (e.g., $399k vs. $405k) to capture more eyeballs.

 

4) Prep: Repairs, Updates & Declutter

Fix obvious issues (leaks, peeling paint, broken fixtures). Light updates go far: fresh paint, new hardware, modern light fixtures.

High-impact list:

  • Curb appeal (mulch, hedges, pressure wash)

  • Deep clean (kitchen, baths, baseboards, windows)

  • Declutter & depersonalize (closets 50% empty looks bigger)

 

5) Stage for the Scroll

Today’s buyers shop on their phones. Staging helps photos pop and rooms feel larger.

  • Neutral color palette, balanced furniture, good lighting

  • Add lifestyle touches: fresh towels, simple artwork, plants

 

6) Photos, Video & 3D Tours

Quality visuals = more clicks, more showings, better offers. Ask for:

  • Pro photography, twilight shots for curb appeal

  • Walkthrough video for social media and YouTube

  • 3D tour/floor plan so out-of-area buyers can tour virtually

 

7) Launch a Real Marketing Plan

Beyond the MLS, you want maximum local + digital reach:

  • Syndication to major sites (with complete, keyword-rich descriptions)

  • Targeted social ads (Port Orange, Daytona Beach, Ormond Beach, New Smyrna Beach, etc)

  • Email to local buyer lists + agent networks

  • Open houses (public and/or broker) where appropriate

 

8) Manage Showings Like a Pro

Keep the home show-ready (lights on, blinds open, pets managed). Capture feedback after each showing and adjust quickly if a pattern emerges.

Pro tip: Week one is golden. Strong pricing + pristine presentation = momentum.

 

9) Inspection & Repairs

Most buyers order inspections. You can:

  • Agree to repairs

  • Offer credits in lieu of repairs

  • Say no to non-essential requests

Pro tip: Consider a pre-listing inspection to reduce surprises and support your price.

 

10) Final Prep & Closing Day

  • Utilities: schedule shut-off/transfer after buyer’s final walkthrough

  • HOA/Condo: provide docs and estoppel if applicable

  • Remove personal items, leave agreed-upon fixtures

  • Bring a valid ID to closing; sign, hand over keys, celebrate

Note: Typical seller costs include, title-related fees, potential documentary stamps on the deed (Florida), and prorations. Your net sheet will estimate everything ahead of time.

 

Ready to Sell in Port Orange?

If you’re considering selling in Port Orange, Daytona Beach, Ormond Beach, South Daytona, New Smyrna Beach, Ponce Inlet, or Daytona Beach Shores, I’d love to create a custom pricing + marketing plan for your home.

TOM SHIPMAN

Port Orange Realtor

Tom Shipman | Realty Pros Assured

840 Dunlawton Ave. #D

Port Orange, FL 32127

(386) 767-SOLD (7653)

Tom Shipman | Realtor & MLS
Tom Shipman |Equal Housing
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